Variety
Also called: purachina
Solid metallic white Ogon with a mirror-bright sheen — one of the most popular pond koi because the white flash is visible even in murky water. Judged on evenness of luster and a clean, unblemished head.
| Grade | Typical price (6–10″ unless noted) |
|---|---|
| Pond / garden quality | $30 – $215 |
| High grade / import | up to $400 |
| Show grade | $1,200+ |
Size, body conformation, and breeder line move prices more than variety alone — see the full koi price guide.
San Jose, CA Ships nationwide $$ $$$ show
ChampKoi (Champion Nishikigoi) is a San Jose, California online koi dealer founded in 1998 by hobbyist-turned-importer Tom Lai. It sells premium Japanese koi hand-selected directly from named Niigata- and Hiroshima-area breeder farms, ships nationwide overnight, and publishes individual breeder profiles so buyers can see which farm produced each fish before purchase.
Mesa, AZ Ships nationwide $$ $$$
Hakuna Matata Koi is a family-run koi dealer in Mesa, Arizona founded by Melissa and Mike Watkins, who grew the business from garage tubs into a storefront and obtained a direct import license from Japan. Its main supplier relationship is with Nagoshi Koi Farm in Toyama Prefecture, and it ships imported and domestic koi to hobbyists nationwide from its Mesa location.
Sunbury, OH Ships nationwide $$$ show
Ohio Koi is a Sunbury, Ohio dealer founded in 2016 that raises domestic koi across eight mud ponds and 24 indoor tanks while also stocking Japanese imports. Its online catalog lists premium varieties such as Shiro Utsuri, Showa, Kikokuryu, and Kujaku in the $1,200-$8,500 range, with the company noting hundreds more fish are available to view in person by appointment. It ships nationwide alongside a broader pond-supply and specialty-goldfish business.