Variety
The scaleless (doitsu) counterpart of Asagi: smooth blue skin with a single row of large dark scales along the dorsal line and red markings on the sides. The name means 'autumn jade'.
| Grade | Typical price (6–10″ unless noted) |
|---|---|
| Pond / garden quality | $60 – $630 |
| High grade / import | up to $1,200 |
| Show grade | $3,500+ |
Size, body conformation, and breeder line move prices more than variety alone — see the full koi price guide.
San Jose, CA Ships nationwide $$ $$$ show
Genki Koi is a San Jose, California koi importer founded in 1997, run by owner Kevin who travels to Japan several times a year to hand-select fish from more than 50 Niigata and Hiroshima breeders including Dainichi and Isa. It sells a broad range of traditional and metallic varieties online with nationwide shipping.
Amana, IA Ships nationwide $ $$
Kloubec Koi Farm is a family-owned Iowa hatchery, started in 1981 and focused on koi since the early 1990s, that breeds all of its own stock from Japanese-blooded parent fish on 80 acres of ponds rather than importing live koi. It ships nationwide with a live-delivery and USDA health-certification guarantee, and also allows Saturday, appointment-only farm visits during the season.
Mililani, HI Ships nationwide $$ $$$ show
Kodama Koi Farm has been farming koi in Mililani, Hawaii since 1969 and operates as both a breeder and a major importer, running weekly online auctions of fish sourced directly from top Niigata breeders such as Dainichi, Isa, and Marudo. It ships nationwide by air cargo from Hawaii and runs an additional retail location, Kodama Koi Garden, in New York.
Enola, PA Ships nationwide $ $$
Koi Fish USA is an online-only koi and butterfly koi retailer operated by Cumberland Valley Koi, LLC out of Enola, Pennsylvania. It focuses exclusively on live fish, offering next-day nationwide delivery, a 14-day live-arrival guarantee, and over 100 standard and butterfly koi varieties, though it does not publicly disclose whether stock is bred in-house or sourced from other farms.
Laguna Beach, CA Ships nationwide $$ $$$ show
Laguna Koi Ponds is an Orange County koi retailer in Laguna Beach, California that has operated since 1982. The business maintains roughly 35,000 gallons of display ponds stocked with imported Japanese koi hand-selected from breeders including Koshiji, Ikarashi, Sakazume, and Otsuka, alongside pond design, filtration, and equipment services, with inventory ranging from a few hundred dollars to show-quality fish priced up to $30,000.
Upland, CA Ships nationwide $ $$ $$$
Mystic Koi & Water Gardens is a family-owned shop in Upland, California that has operated since 1996 as, by its own description, the largest Southern California specialty retailer of imported Japanese koi and water-gardening supplies. The three-quarter-acre property carries an unusually wide range of named varieties sourced from Japanese breeders including Sekiguchi, Omosako, and Sakai Fish Farm, alongside plants, filtration, and pond-care products.
Kernersville, NC Ships nationwide $ $$
Next Day Koi is an online koi and goldfish retailer, shipping since 2006, that sources primarily from Aquamade, an Israeli breeder cooperative, rather than Japanese farms. It ships nationwide via UPS Next Day Air with a point-and-click ordering process, volume discounts, and a 14-day live arrival guarantee, though its own site does not disclose a public storefront address.